.2024 has been a volatile year for adtech funding.U.S.-focused adtech startups, as soon as familiarized to snagging billions in venture capital every year, have raised virtually $360 thousand until now this year, putting it on track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase information. That downturn is because of market concentration, heightened governing stress, and also economic uncertainties.ADWEEK consulted with 5 VCs who remain to buy adtech providers, regardless of these challenges, about what they are actually trying to find and what they avoid. Probably unsurprisingly, these investors are targeting possibilities in privacy-focused modern technologies as well as industry-specific regions such as connected television.